How does tru.ID work?

When consumers make phone calls, send SMS or use their data connection on a mobile device, they don’t need to identify/authenticate themselves to the network - it happens automatically in the background via the SIM Card in their device. Due to the strong cryptography of the SIM card, It is near impossible to tamper with, and because a device must have an active SIM in it when it is being used, it's possession cannot be faked. tru.ID makes it possible for app developers to benefit from the same “no need to login” mobile network capability. By verifying customers directly with carriers through matching the mobile phone number with that officially registered to the SIM, tru.ID also offers a seamless, in-band, stronger authentication method.